How do we get an audience to show up for an event? How do we get the busy executive to attend, the person who barely has enough time to get Special leads through their most pressing daily tasks? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. We pick topics relevant to Special leads our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media.
Part of a webinar’s success depends on finding the right Special leads audience to promote it to. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But Special leads registration doesn’t necessarily lead to attendance. We want people to attend, especially when we consider engagement as a way to build the prospect relationship. I’d like Special leads to share some of the webinar promotion techniques we’ve used at
Marketo, our top 5 ways to increase webinar attendance. 1. Give Special leads webinar attendees access to the speaker One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Nearly all webinars have some sort of chat feature which can be used for live Q & A. In your promotions, stress Special leads the fact that your audience member can have their question answered. Additionally, consider allowing registrants to send questions to the speaker in advance, e.g. on Twitter or via a central email address.