Levi’s this week released a line of virtual Coinbase User List clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the photo-messaging app can dress Coinbase User List up their Bitmoji avatars in the Levi’s x Bitmoji collection, and buy items from the collection for themselves directly from Levi’s website. The collection includes jeans, trucker jackets and Western shirts in multiple washes. Levi’s provided 12 curated looks for Bitmoji, but Snapchat users can customize their avatar’s look by mixing and matching styles in billions of combinations.
The new collection lets consumers Coinbase User List match their social media avatars, potentially helping Levi’s drive direct sales from its website. Snapchat users will see their designs in in-app features like Snap Map, Bitmoji Stories, chats and augmented reality (AR) lenses. They also can use their avatars in mobile games that are integrated with Coinbase User List Snapchat, per the announcement. Insight: As consumers express themselves through social media, Levi’s can participate in the cultural trend by giving Snapchat users a way to customize their Bitmoji with its clothing. In addition to raising awareness for its brand as people decorate their avatars,
Levi’s can drive direct sales with the link to its website, letting people match their social media presence in real life. As clothing brands like Levi’s seek to drive e-commerce sales from consumers who are avoiding stores during the pandemic, having a Coinbase User List stronger presence on social platforms has become even more critical. Parent company Levi Strauss has felt the pandemic’s negative effects on the retailing industry, with two straight quarters of double-digit sales declines. There are signs that the company is recovering, with revenue falling 27% to $1.